Dr. Bronner’s Magic Soapbox Directed by Sara Lamm, 2006

A human story about a socially responsible company, Dr. Bronner’s Soapbox documents the complicated history and inspiring family legacy of eccentric soapmaker and counterculture hero, Dr. Emmanuel Bronner. In 1947, after escaping an insane asylum, he invented the formula for ‘Dr. Bronner’s Magic Soap’ – a peppermint-infused, all-natural, multi-purpose liquid that can be found in every American health food store. On each bottle of his soap, he printed an ever-evolving set of teachings he called ‘The Moral ABC,’ designed, in his words, ‘TO UNITE ALL MANKIND FREE!’