New Video Acquires David Sington’s 2011 Sundance Entry, “The Flaw,” for Multi-Platform Release



New York, NY – January 28, 2011New Video, a leading independent film and TV distributor, announced today that the Company has acquired THE FLAW ( for release across DVD, Cable VOD and digital distribution platforms, with plans for a limited theatrical run.

THE FLAW (, a new documentary directed by British filmmaker David Sington (In the Shadow of the Moon) made its U.S. premiere at the 2011 Sundance Film Festival and will be released under New Video’s Docurama Films brand later this year. The film is produced by Christopher Hird (The End of the Line), Luke Johnson, and Stephen Lambert of the film’s presenter, Studio Lambert.

The film’s title was inspired by former U.S. Fed Chairman Alan Greenspan’s acknowledgment that he’d found a flaw in his model of how the world worked, THE FLAW attempts to explain the underlying causes of the crisis in more depth than any documentary to date. The film tells the story of the credit bubble that caused the financial crash. Through interviews with some of the world’s leading economists, as well as Wall Street insiders and victims of the crash, the film presents an original and compelling account of the toxic combination of forces that nearly destroyed the world economy.

THE FLAW delves into one of society’s most pressing concerns with precision and intelligence,” said Mark Kashden, Vice President, Acquisitions, New Video. “We wanted to be sure David’s film reaches the widest possible audience through our multi-platform strategy.”

THE FLAW will inform the American public about what really has been happening,” said executive producer, Stephen Lambert.  “It explores inequality in America and makes the argument that wealthy folk tend to invest in financial assets and create financial bubbles. If wealth is less concentrated, there is investment in more mass consumption, which can build more fundamentally prosperous economies.  We’re delighted to be working with New Video as they have an unparalleled reputation for getting important independent documentaries to a wide audience.”

Within days of its first screening at Sundance, THE FLAW was being discussed at the World Economic Forum in Davos.  Sir Martin Sorrell of WPP Group, the advertising and marketing conglomerate, said in a big plenary session on Wednesday that he was struck by the film’s argument and that he believed “concentration of wealth, particularly in the United States, is a big issue.”

“…a lively, iconoclastic look at the current crisis in capitalism.” Kenneth Turan, Los Angeles Times

“David Sington’s intelligent The Flaw.Variety

“… the film is very watchable and challenging.” Screen International

About New Video:

Celebrating its 20th anniversary, NEW VIDEO is a leading independent distributor of quality entertainment via DVD, Blu-ray, digital download, streaming, subscription and cable VOD. We are the proud home to A&E®, HISTORY™, Lifetime®, Major League Baseball®, Scholastic Storybook Treasures™, Arthouse Films, Tribeca Film, Docurama Films®, Plexifilm, and Flatiron Film Company®.  NEW VIDEO launched Docurama Films® in 1991 with the first feature documentary available on DVD: D.A. Pennebaker’s Bob Dylan: Dont Look Back. Twelve years and 250 award-winning, highly-acclaimed documentary titles later, Docurama continues to discover and release the greatest non-fiction films of our time while spreading the word about filmmakers who are taking the form to new heights.  Docurama’s catalog features all-time favorites like The Wild Parrots of Telegraph Hill and Andy Goldsworthy: Rivers and Tides. Recent releases include The End of the Line, Best Worst Movie and the Oscar®-nominated Gasland.

About Studio Lambert:

Studio Lambert is a fast-growing independent production company based in Los Angeles and London.  Chief executive Stephen Lambert is responsible for creating long-running multi-award-winning television programs in Britain and America such as Wife Swap, Secret Millionaire, Faking It, and most recently, the worldwide hit Undercover Boss which launched on CBS in February 2010 to an audience of nearly 40 million viewers.

Studio Lambert specializes in creating and producing non-scripted television programs and feature documentaries for the UK, US and international markets.  It launched in Soho, London, in March 2008 and six months later opened a US office in Culver City, CA.  It is produces television shows for CBS, Lifetime, VH1, Tru, Style and Travel Channel in the US and Channel 4, ITV and the BBC in the UK.

Studio Lambert’s US team is led by Eli Holzman, the former head and co-founder of Miramax Television.  Holzman created the award-winning hit Project Runway and also served as president of Ashton Kutcher’s Katalyst Films, where he developed and launched Beauty & the Geek”.

“The Flaw” is Studio Lambert’s first feature documentary.

Dartmouth Films:

Dartmouth Films was established in January 2008 to concentrate on making independent documentaries, pioneering new ways of funding and distributing them and encouraging new and emerging talent in the industry. It is run by former stockbroker and journalist Christopher Hird, who has more than twenty five years experience as a television reporter and producer. The Flaw is Hird’s third Sundance film – the previous ones being Black Gold (2006) and The End of the Line (2009). Dartmouth Films currently has more than half a dozen feature documentaries in development or production. In June this year it will be releasing in the USA, journalist John Pilger’s documentary – The War You Don’t See.

Hird is a former chair of the Sheffield International Documentary Festival, was the founding chair of The Channel Four BRITDOC Foundation and is a trustee of The Grierson Trust.

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For more information, please contact:

Sommer Hixson

(646) 644-1546

For the filmmakers:
Matthew Hiltzik / Rachel Adler – Hiltzik Strategies /
(212) 430-5054